TickX, the UK’s leading search engine and discovery platform for events and attractions tickets, has agreed an exciting new partnership with Lancashire Cricket and the award-winning Emirates Old Trafford venue, as it continues to bolster its sports offering.
The partnership will see the Club’s international and domestic fixtures feature on the ever-growing TickX search engine platform, providing Lancashire Cricket and Emirates Old Trafford with a new wider and larger marketing channel opportunity to bring even more fans to the £60 million redeveloped Emirates Old Trafford.
Fans will benefit as TickX pulls results from more than 75 ticket-selling platforms, including Ticketmaster, Eventim and See Tickets, and displays them in one place, so they will always get the best-priced tickets available.
As part of the agreement, TickX has also partnered with ticketing engagement platform SecuTix, who have recently announced a new contract with Lancashire Cricket to become its ticketing system provider.
The new partnership underlines TickX’s commitment to give fans of all sports a one-stop destination to find and buy the best tickets, with further sporting partnerships to be announced soon.
Steve Pearce, TickX co-founder and CEO, said: “We’re delighted to announce the partnerships with Lancashire Cricket and SecuTix. Lancashire is a forward-thinking club who want to open up new channels to market. The team at SecuTix has also been a pleasure to work with and it was an easy decision to partner with their market-leading ticket engagement platform. We’re committed to partnering with clubs and stadiums across all sports to make it easier than ever for fans to get the best-priced tickets available.”
Jonathon Nuttall, Head of Ticketing and Digital Systems at Lancashire Cricket, said: “The game of cricket is entering a key phase of its development. We’ve been preparing for this with changes to our providers, and the way we approach the sales of tickets across all of our events, to existing, lapsed and new audiences. TickX provides us with a new route to market, and as they develop their offering to buyers, we hope to grow our supporter base alongside them.”
David Hornby, SecuTix: UK MD, added: “It’s fantastic to see our client Lancashire Cricket partner with TickX to bring their events to a wider audience. Our agile platform has integrated easily with the TickX system. This means that customers coming through TickX will experience the same seamless journey as fans who buy direct from the club do. And ultimately, this will help in the efforts to turn first-time visitors into long-term loyal cricket fans.”
In addition to sports, TickX also allows customers to find and buy tickets to over 125,000 events and attractions, including gigs, comedy, theatre, festivals and club nights, with over one million customers using TickX last year to plan their day or night out.
TickX is available to customers across UK, Ireland and Spain online or via the TickX app, with further expansion across Europe coming soon.
