11.9 C
Manchester
Friday, October 17, 2025
BlogChill Factore rebrands as 'Beyond'

Chill Factore rebrands as ‘Beyond’

This Summer sees the launch of a bold new vision for one of Manchester’s most iconic leisure destinations. The place people know as Chill Factore is now BEYOND – an enhanced experience destination with more activities, food, retail and events than ever before.

While it’s business as usual for Chill Factore and other residents of the iconic Manchester building, the wider destination has undergone a naming, rebranding and repositioning process to reflect major new investment and renewed activity, the first step on a journey to becoming one of the UK’s top leisure destinations.

Perfectly situated within TraffordCity, opposite intu Trafford Centre, BEYOND joins iFly indoor sky diving, Oxygen Free Jumping and DW Sports – along with a whole host of new leisure and retail activities opening in 2019 – at the centre of a new active sports leisure quarter for Manchester.

Morwenna Angove, CEO of Chill Factore, comments: “As a major leisure destination in the North West we attract thousands of people from across the country wanting to get into snow sports, and have seen a record trading period over the winter months. New development will enable us to inspire an even broader audience to enjoy our real snow offering, including skiing and snowboarding lessons, lift passes and family snow fun.”

BEYOND, a £5 million+ development being delivered by Extreme Cool Ltd – a joint venture partnership between U+I plc and Pemberstone – will see the UK’s longest indoor real snow slope joined by a whole new retail, experiential and leisure mix, bringing in new activity, restaurants and businesses to compliment resident brands, amplifying a much-loved leisure destination into Manchester’s original home of adventure.

U+I are known for their detailed asset planning, and the idea for BEYOND is the result of two years’ extensive market research that informed an intensive planning phase. Philip Murphy, Asset Manager at U+I plc, commented: “Chill Factore is a already a renowned snow, extreme sports and active learning destination, home to established tenants such as Evans Cycles, Subvert Boardstore, Play Factore, Snow&Rock, Dare2b, Breezeboard Pro & Hoverboard Party, Fredericks Ice Cream, Costa and Wetherspoons – the site has a great reputation, one for us to build on, not overwrite.

“We’re working with existing tenants to maximise their potential, knowing they’ve made this place what it is today, as well as partnering with a number of exciting new brands to broaden BEYOND’s reach, providing consumers with more reasons to visit all year round.”

Over the coming year BEYOND will go from strength to strength, housing more experiences for everyone to enjoy – more events, more activities, more food and drink, and even more adventure.

Latest

Greener kitchens start with better habits

The hospitality industry is becoming increasingly aware of its environmental impact. From sourcing ingredients to managing waste, every decision plays a role in creating...

UK accountants reveal fine line between business and pleasure in new survey

A new survey by Cloud2Me at Accountex North uncovers the bizarre side of business expenses, from wedding dresses and boob jobs to £42,000 football...

The North’s most anticipated craft and design event is now open 

Visitors to the Great Northern Contemporary Craft Fair are in for a proper treat over the next three days. After a buzzing preview...

Fire festival returns to light up Rochdale with displays, ice rink and Christmas market

The countdown to Christmas begins in Rochdale next month with the return of the spectacular Ignite Fire Festival and magical family entertainment leading up...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

RentX Launch Poised to Change Private Transport Booking in the US

A new platform has arrived with the ambition to transform the way Americans organise private transport. From stylish wedding cars and sleek limousines to party...

More than half of Brits feel overworked in their jobs, new data reveals

New statistics released this week show that millions of Brits feel overworked in their job, struggling to maintain a healthy work/life balance. According to a...

Avensure CEO Chris Garner Recognised Among the UK’s Top 50 Most Ambitious Business Leaders

LDC and The Times honour Chris Garner for driving Avensure’s ambitious plan to triple its growth and expand its HR software worldwide. Chris Garner, Founder...

The North’s most anticipated craft and design event is now open 

Visitors to the Great Northern Contemporary Craft Fair are in for a proper treat over the next three days. After a buzzing preview...

More News

Legal steps you must complete when selling a property

Selling your home can feel a bit overwhelming, especially when you're not sure about all the legal stuff. But don’t worry – we’ve got...

Mobile Cloud Mining App by AIXA Miner Set to Transform Crypto Access in 2025

AIXA Miner has unveiled its official mobile cloud mining application, signalling the beginning of a more flexible and user-friendly era in cryptocurrency mining. The platform,...

How Manchester’s Tech Startups Are Powering Growth with Headless CMS Architecture

In no time at all, Manchester has emerged as one of the UK's leading technology hubs. The city is home to a vibrant startup...