Caprice Bourret, CEO & Founder of By Caprice Products, has licenced out her brand to Sadaqat, one of the world’s leading textiles suppliers and enterprises, dubbed the ‘Victoria Secrets’ of the bedding world.
The announcement sees manufacturing for the By Caprice bedding collections move to Sadaqat’s Head Quarters in Pakistan to join a host of household names, including Disney Europe.
By Caprice Home has seen massive growth since its launch only three years ago and has become recognised for its glamour, design, originality and high quality. The move is an integral part of the company’s expansion plans to launch in multiple global territories as well as developing the core product range.
With offices in Manchester UK, New York USA and Australia (where they trade as Sleepworld) Sadaqat is a highly regarded manufacturer and exporter of home textiles with decades of experience, and this landmark move sees Sadaqat venture into a branded range, for the first ever time.
Sadaqat is a £900,000,000.00 global enterprise that started off as a family weaving business, before becoming incorporated in 1987.
Caprice said: “I am beyond excited to share that we have signed a deal with Sadaqat, who is a global player in the home world. I am extremely hands-on with my business and it is so important to me that I have partners who have the same core brand values and passion as By Caprice. This deal is the beginning of By Caprice Home’s global growth strategy and I am honoured to be the first brand that Sadaqat has bought into”
CEO Khurram Mukhtar said: “We like to collaborate with other successful businesses, so we are really excited to be working with Caprice, who has seen her business go from strength to strength in recent years. The rapid growth of By Caprice is extremely impressive and we look forward to playing a part in the next stage of her business. Maintaining the excellent quality and workmanship that sets the By Caprice range apart from it’s competitors is extremely important to us, and we believe that this partnership will be pivotal to both us, and Caprice. Her brand is glamorous, exclusive and noted for its quality, and Sadaqat is well known for producing home textiles that exceed the expectations of our clients. A close working partnership with Caprice will consolidate our excellent reputation in the textile trade, and we look forward to proving that we are the right partners to take this exclusive brand forward in the coming years.”
“By Caprice” is available on the High Street, throughout the UK.