The corporate team at Bury-based law firm Clough & Willis has advised the London venture capital investment fund JamJar Investments on its investment in Super Carers. Super Carers is a home-based care service that delivers at-home trusted carer introductions to its customers.
Super Carers aims to reduce care costs compared with traditional agency-provided model and also provide customers with greater control over the services they use. It also allows greater flexibility for care workers in terms of hours and take-home pay as well as partnering with leading trainers to upskill carers.
JamJar Investments was established in 2013 by the three founders of Innocent Drinks – Richard Reed, Jon Wright and Adam Balon – as well as Katie Marrache. It provides early stage investment in consumer brands both tech and offline companies. Previous investments include Graze, Deliveroo, Tails.com, BlueBottle Coffee, Gojimo, Chronext, SID Group and Propercorn.
The team at Clough & Willis, which was led by commercial lawyer Guy Lachlan, advised on various aspects of Super Carers deal including financial and constitutional documents.
Kate Marrache, partner at JamJar said: “We continue to support Super Carers in its delivery of an innovative service in this developing sector. The care sector is becoming increasingly important in our society and Super Carers’ model challenges the traditional way of providing care to people at home.”
Guy Lachlan added: “The firm’s involvement with primary healthcare sector clients makes this investment interesting in terms of seeing how new offerings are being provided into a sector that used to be very set in its ways. That trend is likely to accelerate as the market continues to develop with public sector pressures for people to receive more and more treatment and related services at home.”