Toast PR is celebrating four new health and beauty consumer account wins since the start of 2018, with two skincare brands, Utopia and LA by Lisa Armitage, MEMI make-up, and Foods You Can – the health test and nutritional supplement experts – all joining the agency’s impressive range of consumer, corporate and B2B clients.
Utopia is range of skincare products for mature skin, aged 45+, and has been developed by an award-winning formulation scientist whose previous work includes inventing the patented anti-ageing antioxidant complex used in the renowned Boots No7 Protect and Perfect serum.
Matt Popow at Utopia says: “We were extremely impressed with Toast’s credentials in both the business and beauty industry – they offered us an ideal combination of both and were a natural fit with us to help us achieve our objectives for the Utopia brand.”
Joining Utopia as a new Toast PR client is LA by Lisa Armitage – a new range of superfood skincare products, created by a former professional chef who has combined her background in nutrition and her passion for natural health in her collection.
Natural health is also a key focus for Foods You Can – with their comprehensive range of private health tests, health food boxes, and vitamin and mineral packs – and Toast has been appointed to drive consumer awareness through national media.
Completing the collection of Toast’s new health and beauty clients is MEMI – a cruelty-free make-up range offering premium quality at affordable prices and aimed firmly at millennials.
Toast PR is working with MEMI (pronounced Me-My) to drive interest and awareness through consumer and social media, and securing celebrity and fashion brand partnerships. Thanks to Toast, MEMI has already appeared in Grazia, Look, The Telegraph and Marie Claire online.
Toast PR was founded by former Boots PR manager Julia Mitchell in 2004 and the agency’s first consumer account was the global suncare range, Soltan, before Toast expanded the business to work with clients in technology, property, and the hospitality sector.
Many of the senior team at Toast come from a strong consumer PR background with shared previous clients including Johnson & Johnson, Estee Lauder and Glaxo Smithkline.
Julia comments: “Despite growing our B2B credentials these past few years we’ve always been a consumer agency at heart, so combing the two is ideal for the team as it’s a great use of our varied experience and contacts.”
“We’re thrilled to be working with four new and exciting entrant brands in the health and beauty industry and helping them to realise their full potential. It’s a highly competitive sector but thanks to our combined passion for what we do and what their products can offer I’m delighted to say we are already achieving results.
“Our clients come to us for our expertise and experience in key sectors and they stay with us because of our focus on creating lasting partnerships with them, the media and other influencers.”