Manchester-based, WhiteNoise Media, has been appointed to produce and direct their second music video for Manchester band Yes Lad, as seen on X Factor 2016. Directed by Lee Holdsworth, the video is for the band’s third single, entitled ‘NADA’.
WhiteNoise also directed the music video for Yes Lad’s previous single, ‘Something More’, which has received over 210,000 YouTube views. Nigel Martin-Smith, manager of Yes Lad and former Take That manager, returned to WhiteNoise following the positive reception of ‘Something More’.
The video was filmed in a run-down Victorian mansion-cum-club in Manchester, creating the notion of a huge, fun house party. Footage was also shot on green screen, with visual effects and bright colour backgrounds added in post. Shots were transformed to look like Super 8 camera footage, paying homage to retro videography. The grade was done in Da Vinci Resolve, enhancing the pink and blue neon colour wash for a very stylised look.
Yes Lad wanted to step away from the ‘boyband’ stereotype, and so WhiteNoise were tasked with producing a creative that didn’t adhere to conventional pop videos. The video features everything from drag queens to a 5 year old rapper, with art direction including antique Greek statues, fake plants and animal heads.
Nigel Martin-Smith, manager of Yes Lad, said: “Yes Lad are getting more and more fans with their uplifting electro dance sound and Nada is going down well on the radio. We wanted a video that would stand out from the rest and I think we have achieved that. I am based in Manchester and I always try to use Northern companies where possible. WhiteNoise have done a great job.”
Lee Holdsworth, CEO of WhiteNoise Media said: “This is the second time we have worked with Nigel and the boys from Yes Lad, they have loads of energy and make the process a lot of fun.”