From a springboard of business growth and new client wins, Manchester-based branding and design experts White Rabbit Creative have made three senior level appointments in the last three months.
White Rabbit’s new recruits, Laura Lancaster, Michael Nasralla and Nathan Ball, boost the combined experience of the team to over 60 years in marketing, branding and design. Design duo, Nathan and Michael bring with them a stellar reputation in the packaging industry and add to the team’s international credentials. Laura is tasked with acting as custodian of client experience, having led and successfully grown major accounts in previous roles.
Naz – Michael Nasralla – brings a wealth of experience, having worked closely with start-up brands and as lead creative on global pitch wins. His impressive portfolio spans household names including Next, Nisa, Walmart, Co-op and Sam’s Club account, where he oversaw an international team of designers and led on brand and packaging strategy.
Also working on Co-op and Aldi US & UK, Nathan Ball’s portfolio includes household brands such as Aquafresh, Cadburys and Wrigleys, covering all aspects from strategic brand positioning and design, through to conceptual NPD.
Account Director Laura Lancaster joins White Rabbit from global agency Momentum Worldwide. Laura has worked with clients such as American Express and blu E-Cigarettes – and helped curate effective brand experiences for The London Film Festival, Manchester United and Concha Y Toro Wines.
Creative Director and Partner Michael Senior said: ‘’I’m delighted with our new recruits – it’s vital to Sarah and I that as we grow our team we remain true to our commitment to delivering the highest standards. Everyone in the team shares this outlook and we’re energised by what we’re setting out to achieve in the next twelve months. The investment in our business, alongside strong organic growth has given us a platform to make exciting things happen.’’
Eight new clients have recently joined the White Rabbit roster including NHS Employers; Smartlife wearable technology; Quintessential brands and Boutinot Wines.