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Secrets of Customer Interaction to be Explored at E3 EXPO

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E3 Business Expo

On Wednesday 14th March, the E3 Business Expo will feature a free seminar by Michael McDade, Sales Director for Communications Plus Ltd –an O2 franchise recently awarded the ‘O2 Franchise of the decade’. His presentation will discuss the franchise company’s award-winning approach to sales and customer support.

The E3 Business Expo will be held at the Macron Stadium in Bolton. This will be one of a series of seminars taking place throughout the day.

Over the last eleven years, Communications Plus has developed a unique system for customer engagement – a series of steps that guide both customer and sales person through the purchasing process. It has played a key role in the firm’s success, as Michael McDade explains:

“We’ve always recognised the importance of the customer experience, and our sales and service model has been developed to ensure that every step in the sales journey is easy, smooth and logical. It’s an approach that has seen the business grow from a single shop in Bolton to become a leading player in the North West, the North East and North Wales. It also underpins much of our success in winning a number of business awards – most notably, the Queen’s Award for Enterprise in Innovation in 2016.”

In the 30 minute presentation, Michael will explain the key steps using the acronym ENERGISE. He will also explain how the approach was first devised, how it was implemented across the business, and how it evolved to become an integral part of the company’s success. This includes receiving the Queens Award for Enterprise in Innovation in 2016 – the first time it was awarded for a process.

The seminar should be of interest to sales managers, customer services staff and anyone involved in customer-facing operations. It should also be of value for those planning to introduce new processes and structures to bring about improvements in business performance.

“We are very pleased that Michael will be speaking,” said Mubarak Chati, Managing Director of 1 Events Media, which hosts the annual Expo. “Sales and customer service are critical issues for so many companies, so it’s fitting that we’re hosting a masterclass by a company whose own processes have won it a Queen’s Award.”

In addition to the seminar, the one-day event will also feature three other presentations, speed networking opportunities and an exhibition hall with over 70 stands. The one day event will run from 10:00am to 4:00pm and entry is free.