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Manchester City photographer turned entrepreneur joins forces with England Number One to develop travel selfie app

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Selfie Guide: the app that guides you around the globe and helps take the perfect selfie.
 Professional sports photographer, Sharon Latham, has collaborated with Manchester mobile technology group, Apadmi, to create Selfie Guide: the app that guides you around the globe and helps take the perfect selfie.

After working closely with, and gaining support for the idea from England international footballer, Joe Hart, travellers, holiday makers and selfie takers now have the tool to create the picture-perfect portrait at some of the most popular selfie spots across the globe.

Originally from Lancashire, Sharon has been a professional photographer for over 20 years, and has travelled the globe to take official photos of Manchester City Football Club, music artists, such as Noel Gallagher, The Stone Roses, Bruce Springsteen, Coldplay, Muse and Bon Jovi, and has seen her media published on the BBC, ITV and Sky.

Noticing the abundance of poorly taken selfies, the idea arose to create an app that not only gives directions to users on how to reach the perfect selfie location, but that also provides filters and positioning lines to help the user construct the image correctly.

Having no previous experience with mobile technology, Sharon approached award winning mobile technology group, Apadmi, to design and build every element of the app.

After travelling across the globe covering 22 locations in six months, Sharon fed back every detail of her experience to Apadmi, which converted every picture, coordinate and location into 22 amazing guides to help people discover the likes of Paris through to Gold Coast Australia. Apadmi worked closely with Sharon and Joe Hart from start to finish, from the initial app concept art through to the technical build, branding and logo

Sharon Latham said: “When I came up with the idea for Selfie Guide, I wanted to help people create great imagery. It’s taken a few months to perfect, but I couldn’t be happier with the result.

“The team at Apadmi helped me to realise this idea to the fullest potential, and they added the fun features and design elements that make this app a unique, useful, engaging experience for everyone who uses it.”

Apadmi CEO, Nick Black, added: “We’ve been building apps and working with mobile solutions for years, so we’re used to people coming to us with just an idea and bags of enthusiasm wanting to build something great.

“We’ve loved watching this app unfold into the useful tool it now is for budding photographers, and we’re excited to watch it grow.”