International media consultancy K7 Media has secured a contract with Scandinavian trade body Audiovisual Finland.
The deal was secured following a competitive tender process and will see the Manchester-based media intelligence business supply industry-leading insights to the Finnish TV and film industry.
The partnership will see K7 Media produce a trends intelligence report focused upon the broadcast markets and live streaming providers in China and South Korea, insights which the trade body will use in collaboration with TEKES – the Finnish Funding Agency for Innovation, to aid Finnish producers looking to develop partnerships and sales opportunities in the regions.
These insights will be boosted by K7 Media’s recent expansion into the Chinese market and appointment of an Asia-Pacific researcher.
K7 Media managing director Keri Lewis Brown said: “We are delighted to be working with Audiovisual Finland, a vital European trade body making a significant impact in its territory.
“As the global TV landscape continues to grow, having the opportunity to work with those in the burgeoning Chinese and South Korean broadcast sectors presents exciting possibilities for those equipped with the knowledge to make the most of the opportunity. We are confident our insights around these territories will assist in the internationalisation and growth of the Finnish audiovisual industry.”
Vera Ruokonen, Project Manager at Audiovisual Finland added: “Working with K7 Media will give us the tools we need to further develop the Finnish audiovisual industry and its wide offering for international markets, capitalising on the opportunity presented by these territories.”
K7 Media provides research and intelligence to help TV executives create, buy or sell the best content, working with the biggest networks, distributors and production companies around the world.