Brother UK has announced it is to sponsor women’s cycling channel Voxwomen.
At the very heart of women’s cycling – Voxwomen is the world’s first women’s only cycling destination which runs an international TV show ‘The Voxwomen Cycling Show’ that is broadcast on eight channels worldwide.
Alongside an Insider podcast and a Voxwomen Kit Shop, the channel continues to raise the profile of women’s cycling through their platform and will now see them enjoy sponsorship with Brother UK in the 2018 season.
The partnership will see Brother UK provide comprehensive race coverage from Strade Bianche for the Classics season opener, as well as Tour of Flanders, Fleche Wallonne, Amstel Gold and Liège Bastogne Liège. They will also be present at races like Drenthe, covering every winning move, break and effort from the UCI Women’s World Tour’s most explosive and exciting one-day races.
Speaking on the announcement, Phil Jones MBE, managing director of Brother UK, said: “Our latest partnership with Voxwomen is one we’re extremely pleased about. We’re further expanding our commitment to women’s cycling and our position of being a business that delivers outstanding results.”
Anthony McCrossan, Founder and Director of Voxwomen added: “We are delighted to be partnering with Brother UK for the Classics phase of the 2018 women’s cycling season.
“Brother’s support of Voxwomen and women’s cycling is crucial, and will enable us to be at the very heart of some of the best races in the women’s calendar next Spring, as the battle for the UCI Women’s World Tour title heats up.”
Brother UK has invested in the cycling sector for more than six years with the provision of neutral service vehicles to high-level domestic races and sportives. It is also the official print, imaging and results partner for the Tour Series, the OVO Energy Women’s Tour of Britain and the OVO Energy Tour of Britain.