Blacks Business Brokers has appointed fellow Bury business Alpha Public Relations to raise its profile and launch a number of new brands it has in the pipeline.
Alpha Public Relations, whose principal consultant is the respected former business journalist and financial services marketer Stuart Anderson, will provide strategic communications and marketing consultancy to Blacks Business Brokers. It will also provide a full press office service, managing relationships with journalists and building awareness of the company’s activities and successes.
Whenever appropriate, Blacks Business Brokers will also use Alpha Public Relations to help market any businesses it has been instructed to sell that might be of interest to the local or business press.
Chris Rowlands, managing director of Blacks Business Brokers, said, “We have a huge amount going on here at Blacks that we want to tell people about, and we also have some really exciting developments in the pipeline.
“Before we came across Alpha Public Relations we had already spoken to a number of public relations agencies about helping us to raise our profile but had decided not to proceed with any of them. When we met Stuart we were really impressed by his approach, his pedigree and his understanding not only of the media but also the ‘real world’ of business in which we operate.
“I am looking forward to working together on a whole range of projects that will increase awareness of the Blacks Business Brokers brand and boost our position as market leaders and the business transfer agents of choice for proprietors who are serious about selling for the maximum value with the minimum of fuss.”
Stuart Anderson, managing director of Alpha Public Relations, said, “Blacks are a growing business with an exciting pipeline of projects and, generally, a lot of activity taking place that I believe people will be genuinely interested to hear about.
“Over the coming months they are going to become much more widely known and understood at both a regional and national level, which is no more than they deserve. Blacks are a truly exciting business at an exciting stage in their development and I couldn’t be more pleased to be involved.”