International media consultancy K7 Media has expanded its services into the Chinese market, as it is appointed to provide global TV trends intelligence to award-winning Chinese production company Houghton Street Media.
K7 Media’s first client located in China, Houghton Street Media specialises in developing and producing original prime time shows and is responsible for bringing television hits including The Gadget Show to China.
The Beijing and Shanghai-based business, which works across a variety of genres including entertainment, factual entertainment, comedy and food, will have access to K7 Media’s leading intelligence resource on global developments in TV and will exchange insights on the Chinese market.
This latest client win for K7 Media, who provide international TV research, insight and intelligence, extends its international presence and adds to its current client portfolio of producers, broadcasters, distributors and advertisers across the world, including ITV, NRK (Norway) and CBS (USA).
K7 Media Managing Director, Keri Lewis Brown, comments on the announcement: “It’s fantastic to welcome such an established media company such as Houghton Street Media to our client list.
“The business will have access to our industry-leading insights on the most fascinating entertainment formats from across the globe, tailored to a Chinese audience.”
Dr. Miao Mi, Director of Research and Development at Houghton Street Media adds: “The trends intelligence delivered by K7 Media gives us exclusive insights, previously not available to us, which will be invaluable in our ongoing search to identify trends and bring exciting new formats to audiences here in China.”
The news comes as K7 media unveils its new multilingual website to support and extend its growing international client base, with Mandarin, Spanish and Russian language versions available.
K7 Media, a leading media intelligence resource, offers bespoke research services to broadcasters, producers, distributors and advertisers across the world. It continues to expand its current range of client services, while maintaining the delivery of its indispensable media reports.