homes4u has sponsored England rugby ace Tom Curry and has renewed its partnership with Sale Sharks.
The Manchester-based property agents signed the deal with the north west’s only Premiership rugby club on the eve of this season’s curtain raiser.
It means the homes4u brand will be associated with Curry – England’s youngest debutant since Jonny Wilkinson – throughout Sale Sharks’ 2017/2018 campaign.
homes4u also expanded its corporate deal to further strengthen its relationship with Sale Sharks.
Earlier this year a homes4u MTV cribs-style video of the home of Director of Rugby Steve Diamond reached more than 30,000 people online.
Carolyn Mellor, homes4u Managing Director and owner, said: “We are delighted to be able to extend our partnership with Sale Sharks this year and further strengthen our links with the club. It is especially exciting to have agreed to be the player sponsor of Tom Curry, who is one of the hottest properties in Rugby Union right now.
“At homes4u we are always searching for ways to be both unique and more involved with our local community. Through the relationship we currently have with Sale Sharks, as well as the University of Manchester cycling club and local cancer charity Maggie’s, I am very excited about what the year ahead is going to bring.”
homes4u was established in 1990 and has branches throughout the city centre and south Manchester
The Sale Sharks deal will also result in Tom Curry – twin of fellow Sale Sharks player Ben Curry – making a media appearance, while the club will also promote the property agents on social media.
Mark Cueto MBE, Sale Sharks Commercial Director, said: “We’ve enjoyed our relationship with homes4u, a successful Manchester company that was established almost 30 years ago.
“And it’s great that we are going to be working with them throughout the next 12 months, in what will no doubt be an exciting season.”