Home Greater Manchester Shearings becomes Wigan Warriors Official Main Club Sponsor and Travel Partner

Shearings becomes Wigan Warriors Official Main Club Sponsor and Travel Partner

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Shearings becomes Wigan Warriors
From left to right Richard Calvert, Jane Atkins and Kris Radlinski

Wigan-based Shearings Holidays, the UK’s largest escorted tour operator, has announced a 15 months agreement with the Wigan Warriors to become the club’s official main club sponsor and travel partner

As part of the partnership, Shearings will work with the Wigan Warriors on a range of initiatives that help celebrate the history of the club and the community, whilst also recognising the loyalty and passion of the Wigan fans.

As part of the deal the Shearings logo will appear on the reverse of the Wigan jersey for the 2018 season, in-addition to club marketing collateral. Shearings will also have exclusive official rights to organise any supporters’ tours. 

Wigan Warriors Executive Director, Kris Radlinski, said: “Everybody knows of Shearings and to partner with a great Wigan company that has such a large and local workforce who all support the Warriors is a great coup for the Club.

“Having met with Richard Calvert, Chief Executive at Shearings, several times it is clear that this is going to be a really positive partnership for everyone involved. He understands the history of our great Club and the role that the Club plays within the local community. We have many ideas that will celebrate our glorious history and look forward to sharing them with the Shearings workforce and our loyal fans very soon.

Richard Calvert said: “I’m absolutely delighted for Shearings Holidays to be named as the Official Travel Partner of Wigan Warriors. Shearings Leisure Group is a national company with a team of over 2600 employees located across all of the UK, but is immensely proud of its Wigan roots and to be headquartered in Wigan.

“We work hard in the community and also pride ourselves on offering great value for money and service to our 1.1m loyal customers. Wigan Warriors is a worldwide brand, an amazing club which is synonymous with success. They are a partner with whom we share the common values of honesty, pride and ambition. Our exciting partnership will involve many facets, including player, fan and staff based initiatives all across the UK and I can’t wait for it to get underway.”

As the official travel partner, Shearings will be selling exclusive packages to the Wigan Warriors ground breaking tour of New South Wales tour in February 2018. Wigan fans, who wish to travel to Australia to see the team play, can choose from 3 bespoke travel packages starting from £1,997. All packages include tickets to the first Super League Game against Hull and both games at the ANZ stadium (Wigan V South Sydney Rabbitohs and Hull FC V St George-Illawarra Dragons). 

Shearings offer a broad range of holidays and hotel breaks to more than 170 destinations across the UK and Europe.

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Andy Mann
After 34 years working in numerous operational and communications disciplines for three FTSE companies (Yorkshire Electricity; Meggitt and BAE Systems), at over a dozen locations, on 24 November 2016, I became the inaugural editor of Business Manchester. Business Manchester is a good news, Manchester focused, business website and daily newsletter. Over the years, I have written hundreds of press releases, features for trade magazines, copy for websites and brochures, edited in-house magazines and newsletters, as well as presenting a radio programme on Chorley FM. This experience has given me the ideal background for editing Business Manchester.