CSRIt’s time to change: Virgin Trains joins fight to encourage people to...

It’s time to change: Virgin Trains joins fight to encourage people to talk about mental health issues

Virgin Trains signed the Time to Change pledge and named a train in a commitment to tackling the stigma around mental health.

As a signatory, Virgin Trains on the east coast will invest over £700,000 a year to improve the physical and mental wellbeing of its people. As part of this investment, the train operator will commit to educate over 3,000 employees in recognising and taking on mental health issues in both colleagues and customers. Time to Change is an initiative from charities Mind and Rethink Mental Illness which look to encourage people to talk about mental health and improve public attitudes towards mental health problems through training and awareness-raising.

In addition, Virgin Trains has appointed two Mental Health Champions who are members of the firm’s east coast board, to ensure that the issue is talked about at the highest levels of the organisation. Clare Burles, People Director and Suzanne Donnelly, Commercial Director will advocate for mental health issues in board meetings and develop policy to ensure continued buy-in among senior leaders to support the agenda within their own teams. With its Mental Health First aid courses, the firm will also be training all managers to equip them to better support employees with mental health issues in the workplace. It will also look to roll out this training to all employees in the future.

Clare Burles, People Director and Executive Mental Health Champion at Virgin Trains on the east coast said: “We’re very proud to be making a public pledge to improve mental health in our business. At Virgin Trains we take the wellbeing of our employees and the customers who travel with us very seriously. That’s why, unlike many other train companies, we’ve created an entirely in-house Health and Wellbeing team, whose focus is on improving the mental wellbeing of our employees as well as their physical fitness for work. Our commitment to working with Time to Change underlines the importance of mental health not only for our own people but the rail industry as a whole – we’re proud to be leading the way.”

Sue Baker, Director of Time to Change, said: “We know it can be hard to talk about mental health, which is why we’re supporting employers to open up; to talk and to listen. Too many people with mental health problems are made to feel isolated, ashamed and worthless, but with the right support, those of us with mental health problems can recover and have equal opportunities in all areas of life. Everyone’s attitude makes a difference and it’s fantastic to see organisations like Virgin Trains on the east coast taking the lead.

“Many leading employers have found that making a strategic commitment to the mental wellbeing of their workforce not only benefits their staff but also their bottom-line, improving productivity and staff retention. With one in six British workers experiencing mental illness it’s time for businesses to make a change and start creating more mentally healthy workplaces.”

Time to Change aims to end mental health discrimination and encourage people to start conversations around mental health. Over 500 businesses have signed the pledge to demonstrate their commitment to implementing a mental health plan and create an environment where employees feel able to discuss mental health.

Time to Change is funded by the Department of Health, Comic Relief and the Big Lottery Fund. Set up to create a positive shift in public attitudes towards mental health problems, Time to Change supports communities, schools and workplaces to open up to mental health problems; to talk and to listen.

Latest

PR Fire Streamlined UK and US Press Release Distribution for Global Media Reach

Businesses looking to gain attention from journalists in both the UK and the United States often struggle to find a single platform that effectively...

Why Creative Judgment Now Matters More Than AI Access

WANDSWORTH, London. June 10th, 2026 - BearJam is highlighting how storytelling ability, aesthetic judgment, and human direction are becoming the key factors that separate...

Brighton Residents Increasingly Opt for Expert TV Wall Mounting as Home Entertainment Expands

As modern televisions continue to grow in size and become a focal design feature in living rooms, many homeowners in Brighton are now relying...

MotorDesk Rolls Out Latest Platform Enhancements for Independent Dealers

MotorDesk has launched its most recent set of platform improvements for May 2026, aimed at helping independent motor dealers work more efficiently. The update...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Alice Ferns unveils exclusive design for Russell Hobbs and Action Against Hunger partnership

Today, Manchester-headquartered Russell Hobbs, alongside global humanitarian charity Action Against Hunger, launched a global campaign unveiling four one-of-a-kind plate designs by artists from the...

PR Fire Streamlined UK and US Press Release Distribution for Global Media Reach

Businesses looking to gain attention from journalists in both the UK and the United States often struggle to find a single platform that effectively...

Trusted Birmingham Engineers Maintain Strong Demand for TV Aerial Installation Services Across the West Midlands

Residents and businesses in Birmingham are still relying on Aerial & Satellite Express for professional TV aerial and satellite installation services, delivered by a...

How video production Manchester can help your business stand out

In a crowded marketplace, getting noticed by potential customers can be a challenge. Businesses need marketing that captures attention, communicates value, and creates a...

More News

BJC Logistics Secures Major 2026 Defense Contracts, Expanding High-Security Supply Chain Network

Ventura County firm adds aerospace and AI-defense programs and expands its global distribution network amid rapid revenue growth. VENTURA COUNTY, California. June 8, 2026 - BJC...

How Manchester is shaping the next wave of AI

Manchester has a habit of being underestimated. People still talk about UK technology as if it is a London story with a few regional...

Fewer People Are Claiming Compensation Despite Rising Injury Concerns, Says Mooneerams Solicitors

CARDIFF, UK. June 3rd, 2026 - Personal injury claims have fallen dramatically over recent years, despite large numbers of people continuing to suffer injuries caused...