CSRIt’s time to change: Virgin Trains joins fight to encourage people to...

It’s time to change: Virgin Trains joins fight to encourage people to talk about mental health issues

Virgin Trains signed the Time to Change pledge and named a train in a commitment to tackling the stigma around mental health.

As a signatory, Virgin Trains on the east coast will invest over £700,000 a year to improve the physical and mental wellbeing of its people. As part of this investment, the train operator will commit to educate over 3,000 employees in recognising and taking on mental health issues in both colleagues and customers. Time to Change is an initiative from charities Mind and Rethink Mental Illness which look to encourage people to talk about mental health and improve public attitudes towards mental health problems through training and awareness-raising.

In addition, Virgin Trains has appointed two Mental Health Champions who are members of the firm’s east coast board, to ensure that the issue is talked about at the highest levels of the organisation. Clare Burles, People Director and Suzanne Donnelly, Commercial Director will advocate for mental health issues in board meetings and develop policy to ensure continued buy-in among senior leaders to support the agenda within their own teams. With its Mental Health First aid courses, the firm will also be training all managers to equip them to better support employees with mental health issues in the workplace. It will also look to roll out this training to all employees in the future.

Clare Burles, People Director and Executive Mental Health Champion at Virgin Trains on the east coast said: “We’re very proud to be making a public pledge to improve mental health in our business. At Virgin Trains we take the wellbeing of our employees and the customers who travel with us very seriously. That’s why, unlike many other train companies, we’ve created an entirely in-house Health and Wellbeing team, whose focus is on improving the mental wellbeing of our employees as well as their physical fitness for work. Our commitment to working with Time to Change underlines the importance of mental health not only for our own people but the rail industry as a whole – we’re proud to be leading the way.”

Sue Baker, Director of Time to Change, said: “We know it can be hard to talk about mental health, which is why we’re supporting employers to open up; to talk and to listen. Too many people with mental health problems are made to feel isolated, ashamed and worthless, but with the right support, those of us with mental health problems can recover and have equal opportunities in all areas of life. Everyone’s attitude makes a difference and it’s fantastic to see organisations like Virgin Trains on the east coast taking the lead.

“Many leading employers have found that making a strategic commitment to the mental wellbeing of their workforce not only benefits their staff but also their bottom-line, improving productivity and staff retention. With one in six British workers experiencing mental illness it’s time for businesses to make a change and start creating more mentally healthy workplaces.”

Time to Change aims to end mental health discrimination and encourage people to start conversations around mental health. Over 500 businesses have signed the pledge to demonstrate their commitment to implementing a mental health plan and create an environment where employees feel able to discuss mental health.

Time to Change is funded by the Department of Health, Comic Relief and the Big Lottery Fund. Set up to create a positive shift in public attitudes towards mental health problems, Time to Change supports communities, schools and workplaces to open up to mental health problems; to talk and to listen.

Latest

How to find control in the controllables during times of uncertainty

Uncertainty around the forthcoming Budget, the rapid pace of technological change – particularly in AI – and rising costs are prompting many UK business owners...

Corporate transformation specialist takes efficiency expertise to Northern SMEs

A financial services professional who has helped businesses overhaul processes and introduce AI technology is launching a new venture to help SMEs tackle the...

AEW builds for the future with MBO and strategic promotions

Manchester-headquartered collaborative placemaking practice AEW Architects has completed a management buy-out, marking a significant step in its long-term succession strategy and strengthening the firm's...

Tool Theft and Insurance: Why Getting a Payout Can Be Harder Than You Think

If you work in a trade, your tools are how you earn a living. Whether you’re a plumber, electrician, gardener or any other kind...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Rapsodo partners with GCMA to transform the UK golf range experience

Rapsodo, a global sports technology company, has partnered with the Golf Club Management Association (GCMA) to help golf clubs across the UK explore cost-effective...

Sector Futures Partnership Opens New Revenue Stream for UK Trade Associations

Membership Bespoke and Apprentago have joined forces to introduce Sector Futures, a partnership initiative aimed at helping trade associations deliver greater value to their...

Manchester’s Digital Economy Depends on More Than Internet Access

The card machine hangs at the till. The video call freezes mid-pitch. The booking system refuses to load, and someone in the office says...

Southbank Centre to Share How Employee Feedback Drives Meaningful Change

LONDON, UK. October 13th, 2026: Employee feedback can offer valuable insight, but its impact depends on what happens next. A forthcoming People Insight webinar...

More News

Tributes paid to ‘giant’ of Manchester politics, councillor Pat Karney

Tributes are being paid to councillor Pat Karney (78) who has died serving the city for almost half a century. Councillor Karney, who was receiving...

Stockport founder who developed tinnitus at 20 shortlisted for two business awards

A Stockport entrepreneur who developed tinnitus while ill with covid has been shortlisted for two business awards, five years after starting a company to...

£110k haul seized including counterfeit ‘squishy’ toys

Trading Standards officers have taken a haul of £110,000 worth of dangerous and counterfeit toys off the market. Alongside Greater Manchester Police and a brand...